Apple May Launch Less-expensive MacBook Air Later This Year

Apple may launch less-expensive MacBook Air sometime during the upcoming June quarter, according to reliable Apple analyst Ming-Chi Kuo of KGI Securities.


The analyst says Apple is planning to release a new MacBook Air “with a lower price tag” for this year.  Kuo said that he expects the new version will lead to higher MacBook shipments this year by 10-15 percent this year.

The MacBook Air was presented 10 years ago by late Apple CEO and co-founder Steve, but it has continued its demand, especially among students.

In recent years, the demand for the MacBook Air line has been falling as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro.

However, Kuo has not revealed other details about the new MacBook Air, so whether it will come with the lower price tag with less powerful specifications or will offer cheaper cost is unclear. The current entry-level MacBook Air costs $999, so Apple’s next computer could fall somewhere in the $800 range.

According to Kuo’s note, the new device will come with the custom co-processors, and one of the computers will have the lower price.

Kuo also notes that we may also see an updated AirPod later this year. He says demand for AirPod is merely “mediocre.” The analyst hopes that the company will release the smart speaker based on “shipping time.”

He did not mention further information on HomePod shipments or supply chain chatter. Until Apple makes an official announcement, fans of the MacBook Air will have to wait.


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