Google is pulling its video streaming application YouTube from Amazon’s Fire TV and Echo Show devices.
The Amazon devices’ owners will lose the access to popular video streaming app on January 1st. Google criticized the online retailer for not selling Google hardware.
Google has taken this decision as a reply to Amazon’s negation to sell some Google products including Chromecast streaming device, an alternative to Fire TV, and an internet-connected speaker called Home that compete with Amazon gadgets.
The moves indicate that the continuous battle between the world’s largest online retailer and world’s biggest search engine could be more complicated in 2018.
“Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV,” Google said in a Tuesday statement. Google said the customers can access the YouTube through the internet, not an app.
YouTube is home to beloved creators, and Google is damaging Amazon’s devices by withdrawing YouTube.
The move will affect some People who won’t buy a Fire TV and many existing owners will be disappointed.
Amazon spokeswoman responded, “Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.”
Two years, ago, Amazon pulled Google’s Chromecast and Apple TV from its website. Now, It seems like Google is pressuring Amazon to sell its products by taking away access to the world’s most popular video service.