General Motors Co has added a new service today called Marketplace as an effort to upgrade the driving experience. The car manufacturer is including more smartphone-style features, to add a new kind of commerce platform.
The company is releasing an update for the model year 2017 and later cars. Even if the car owner doesn’t have a paid in-car Wi-Fi data subscription, that car will get a new service.
Car owners can order coffee and gas both from the driver’s seat. They can also make a restaurant reservation or even buy chicken wings. Gm says it’s the first ever commerce platform of the automotive industry which offers new service for on-demand reservations and purchases of goods and services.
By connecting to a merchant’s native smartphone app, the service offers shortcuts in which you can save food and drink orders, download coupons or reserve table for dinner in the restaurant.
The carmaker is rolling out Marketplace to Buick, GMC and Cadillac cars, and Chevrolet. GM has partnered with Dunkin’ Donuts, Shell, Applebee’s, Wingstop, ExxonMobil, and more to offer a number of possible purchase options.
GM has been initially focusing a lot more on retailers and gas station providers as these stands to have heavy impact concerning the car owner’s drive.
GM Director of Global Digital Experience & Connected Vehicles John McFarland explained why the carmaker chose to build an in-vehicle e-commerce platform and he said, “We believe in doing everything we can to make it available while making it safe while in motion.”