Facebook announced that it has acquired the latest anonymous-gossip app called tbh which stands for “to be honest.” tbh allows people to send positive feedback to each other through anonymous, quiz-style polls. The app is hitting the US and attracting teenagers.
People can answer multiple-choice questions about friends and then receive the poll results as compliments. In the past nine weeks, tbh had achieved 5 million downloads and 2.5 million daily active users through its app.
Financial terms of the deal weren’t revealed but according to the sources the price paid was less than $100 million and won’t require regulatory approval.
tbh’s four co-creators, Kyle Zaragoza, Bier, Nicolas Ducdodon and Erik Hazzard will join Facebook’s Menlo Park headquarters for continuing the further deal with Facebook’s cash, moderation, anti-spam, engineering, and localization resources.
The tbh team says, “When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize our vision and bring it to more people.”
As Facebook is all about friends, the company stated that they are sharing common goal with tbh. They are building community and allowing people to share in ways that bring them closer together. The company is very impressed with tbh as it is doing the same through polling and messaging, using Facebook’s resources tbh can expand and build positive experiences, according to Facebook.