WhatsApp will ultimately charge companies for some tools as Matt Idema, WhatsApp’s chief operating officer stated. WhatsApp will offer a free messaging app to some small scale companies but it has not revealed the functionality of the app. It will monetize its app for some tools to better communicate with customers by charging large scale businesses.
This new service will offer the advanced solution for global companies which can provide useful notifications to customers like flight times, delivery confirmation, and other updates.
Matt Idema said, “We do intend on charging businesses in the future.” “We don’t have the details of monetization figured out,” he added.
The company stated that it wants to make easier ways to facilitate some services such as,” shopkeepers who use WhatsApp to communicate with hundreds of regular customers through a single smartphone,” “someone placing an order with a local grocery market or looking at new arrivals from a clothing store.”
WhatsApp probably could charge businesses like e-commerce sites, airlines, artificial intelligence bot functionality e-commerce transactions and banks with multiple representatives who will manage account and high volume of messages.
WhatsApp has officially declared its closed pilot program which will verify business accounts and will split them into the personal account and fakes with the green checkmark.
The company also began testing verified accounts for enterprises a week ago. Businesses’ conversations are encrypted and they can be blocked. If you don’t have the particular business in your phone’s contacts it will provide you the registered name of that business instead of their number.
Before responding to organic or sponsored messages users have to make the contract with WhatsApp to start its business with this service. The company has reported that initially, the enterprise solution will be free but it does plan to monetize businesses.