Facebook started its Watch video service as it competes with YouTube for Video advertising proceeds. On Thursday the company launched this service in the United States.
Users can watch shows what their friends are watching and can communicate with people who are watching the same show during the episode.
This new service will provide content from different shows such as Discovery Communication, Vox, Walt Disney’s ABC, Buzzfeed, and A&E Network. It will also let you watch live sports such as Major League Baseball.
The company will also pay content creators for shows to manage the interest. According to the sources, for the shorter shows, it will cost for $10,000 to $35,000, while longer shows could make up to $25,000.
Facebook will provide the global platform to everyone so that they can exhibit their shows. Content partners will receive 55 percent profit of ad revenue and Facebook will receive the remainder.
Dan Rose said that the company is now working on future ads. He is a vice president of partnership at Facebook.
People are turning from TV to social media due to the advancements of content on smartphone and tablets. According to eMarketer, people in America spend more than 73 minutes per day on watching digital video. The ratio has increased by 7 percent from last year. While from last year, TV watching has fallen by 2 percent.
CEO, Mark Zuckerberg said that the company will “build business ecosystem” on WhatsApp, which is “still early on the monetization side.” The company has added around hundreds of shows and will add more.
If you’re outside of the U.S., you still have to wait a little time because Facebook is working on the expansion of the Watch service.