The e-commerce giant’s third annual sale event is up for Prime members known is no way different. Amazon announced on Thursday that it will kick off on July 10 at 9 p.m. ET and run through July 12 at 3 a.m. ET, with new deals offered in every five minutes. People who are not Prime members can sign up for a membership before July 11 to take part in the big sales event.
“The strategy hasn’t changed,” said, Michael Pachter, Wedbush Securities managing director.
In 2015, Amazon’s inaugural Prime Day was created to celebrate the 20th birthday of the company and it led to more new Prime subscribers in the company’s history, said Amazon. Amazon did not disclose the Prime membership signups for its second in 2016 Prime Day, but the overall sales definitely jumped 60% from 2015.
During 2015 Prime Day, customers ordered 24.4 million items and broke the earlier Black Friday records that had 398 items orders per second. Considering this, there was no assurance if the Prime Day will be thing for one-time or it will be an annual event. However, the results yesterday showing it will be doing it again, said Greg Greeley, Amazon Prime vice president.
Amazon Prime members pay per month $10.99 or $99 annually for free two-day shipping and can enjoy access to TV shows and movies and other perks. They’re Amazon’s most important customers as they spend an average of $1,200 per year on the website vs. the $500 per year that non-members spend to avail the most out of their new perks, according to CIRP.